The concept of the campaign “Safe Stables” was created to bring awareness to abused and neglected horses. The problem with my original project was that there was no reason behind the photos. To build the campaign, different aspects were added, including social media, paper posters, and a brand name and logo. The decision to use the Trilby font and a monotone color palette was inspired by the iconic representation of horses in Western culture and their portrayal in Hollywood films, and it added a recognizable and nostalgic visual identity to the campaign.
