The two 15-second Harley-Davidson commercials explore the contrasting themes of dark and light, using fields of light to evoke distinct moods and experiences. The "dark" ad captures the details and glint of the chrome on the bike. In contrast, the "light" ad celebrates evening rides, featuring golden sunlight, open roads, and a sense of freedom. Together, these commercials emphasize Harley- Davidson’s versatility and emotional appeal, resonating with riders who seek adventure and connection.
